In this age of technology, there’s no denying the importance of establishing an online presence, particularly when it comes to running a business. According to data from the National Association of Realtors, 95% of all buyers used online tools while searching for a home. Having a solid approach to digital marketing is an essential piece of any business building strategy.
Brokers and agents aren’t experts in this space, and at Realogy, we don’t expect them to be. Through our Open Ecosystem, we offer best-in-class products that make it easy to build and maintain a website, promote listings across search engines and social media channels, automate email campaigns, and more. These products are all backed by the power of Realogy’s data and technology integrations, making them instrumental to our brokers and agents.
Where does your product fit?
Digital Advertising: Data from new listings, price reductions, sold properties, and more is used to create and launch targeted ad campaigns across social networks, search engines, and other digital ad spaces.
Lead Generation: Prospective buyers and sellers are the bread and butter of the real estate business. Help agents promote their services and find new customers by integrating with Realogy’s Roster APIs.
Email Automation: Keep agents top-of-mind with customers through a regular cadence of communications, delivered direct to their inbox. Realogy’s Listings and Roster APIs ensure information is up-to-date and timely.
How to integrate your digital marketing product?
The following API integrations are required for a typical digital marketing product integration:
- Marketing/Roster API to retrieve Company, Office, Agent & Listing data which is used to power both ad content and lead routing.
- Listings API provides enhanced Realogy listings data and exclusive listings.
- Entitlements API for broker authentication and user permissions.
- LeadsEngine to receive leads from marketing campaigns and ensure they’re routed to the right agent.
How the data entities from each API are used