It’s no secret that the real estate industry moves fast. Brokers and agents juggle an enormous number of tasks to stay on top of their business – marketing listings, nurturing leads, and ultimately closing sales, just to name a few. Realogy’s Open Ecosystem empowers brokers and agents with the flexibility to choose the product mix that will best suit their individual business needs, with the benefit of all offerings being fully integrated with existing products and systems.
A CRM is an invaluable tool in real estate, as client relationships and data management are among the keys to success. At Realogy, connected CRMs leverage the powerful and proprietary lead delivery system, Leads Engine, which represents the future of routing company-generated leads and will soon offer unprecedented business intelligence capabilities. Integrating your CRM tool with Realogy’s Roster and Leads APIs enables you to deliver a customized experience to your clients via the use of company and agent profile data and automated lead delivery and feedback.
Why Integrate with Realogy’s APIs?
Improve Productivity: Connecting to Realogy’s Leads APIs ensures leads are delivered directly to your CRM, saving users time from having to manually enter lead details. Once a lead is accepted by an agent, it automatically appears in your CRM with all pertinent information.
Automate Data Updates: Allow agents to focus on what drives their business – building relationships with clients. By integrating with Realogy’s Roster API, changes to the company logo and other profile data are automatically updated for them in real time.
Empower Brokers: Help brokers stay up-to-date with their agents’ activities. Sharing engagement data with Realogy’s Leads APIs provides valuable insights to broker managers via activity updates and lead lifecycle management data, which is shared with Leads Engine. These insights can be used by brokers to actively coach their agents and further drive productivity.
Like to know more about CRM integration? Check out our Realogy Leads Engine Product.